With the growing importance of non-dues revenue to an organization’s bottom line, association managers must work harder than ever before to maximize sponsorship dollars. Yet keeping sponsors satisfied can be a tall task when generating member value is a top priority.
The solution? Harness your sponsors’ expertise by inviting them to provide valuable, noncommercial programming at workshops and conferences. Continue reading Harness Sponsor Expertise To Generate Member ROI
Although your employees likely come from a wide range of professional and personal backgrounds, perform varying duties, and have differing levels of authority, they all want to be recognized for the contributions they make to your organization. As a manager or executive, you should make an effort to recognize employees for their good work, not only because it’s a caring and compassionate thing to do, but also because it reinforces and motivates the exceptional behaviors that drive results. Continue reading Drive Results by Recognizing your Employees
When and at what frequency do your customers seek out your products or services, and when do they seek out the same products or services from your competitors?
Here’s a tip that’s sure to take you out of your comfort zone: call up a former customer—one who moved on despite your quality work—and ask them what you did wrong.
But wait, there’s more!